internet car sales trends

internet car sales trends
Here are some articles and other resources specifically addressing the issue of selling vehicles via the Internet.

Jupiter Research Automotive page
This website delivers practical information and strategic advice to help companies in the automotive sector maximize the return on their online investments.
Link to article

Online Green Car Buyers
Automotive manufacturers are increasingly focused on the development of environmentally friendly vehicles. Now it is time to market them.
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US Online Automotive Advertising Forecast, 2007 to 2012
The percentage of online automotive researchers who clicked through to a site as a result of seeing an automotive ad increased by nearly one-third between 2006 and 2007.
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US Online Automotive Dealer Advertising Executive Survey, 2007
The Internet continues to gain momentum among online auto dealers. A higher percentage of dealers than ever are adopting online advertising tactics, and many are increasing their online advertising budgets. Online marketers that provide their dealer customers with leads that become sales will be in the best position to capture an increased amount of these dealers' online advertising spending.
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User-Generated Automotive Content
User-generated automotive content (UGAC) is increasingly influencing online automotive consumers' vehicle purchasing decisions.
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Online Automotive Advertising
Automotive researchers' attention to online automotive ads increases the more ads relate to their needs and interests. Aware of such an impact, automotive advertisers are evaluating methods of applying behavioral targeting.
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Understanding Consumer Car Buying Trends
A short video exploring emerging trends in how consumers buy cars.
Link to article

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