When leads start to cool off, SmartFollow
works to reactivate them with dynamically timed, interactive follow up e-mails from
your salespeople to find out where the customer is in the buying cycle. Undecided
buyers can also receive e-mails announcing sales or incentive programs to motivate
them to buy.
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Most systems are designed to follow up at a pre-set interval, such as sending an
e-mail five days after the initial customer inquiry – no matter what has happened
during that time frame. But SmartFollow actually tracks the communication between
your salesperson and the customer, including phone and e-mail interaction. If communication
with the customer stops for 72 hours, SmartFollow automatically attempts to reactivate
that buyer by sending e-mails from your sales person.
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- 32% of buyers take 90 days to purchase
- 30% receive no response from dealers
- 55% receive only one e-mail
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Internet buyers take their time, so it’s important to stay in touch with them during
their decision-making process. With SmartFollow, car shoppers receive interactive
messages, dynamically timed to reach the customer whenever there is a gap in communications.
So as long as customers remain undecided, ResponseLogix will send them e-mails and
keep your dealership name firmly planted in their minds.
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